Tag Heuer

#DontCrackUnderPressure is far more than a claim - it is a mindset. Closely connected to motor racing, values of daring pioneering spirit and boldness shape the identity of Tag Heuer watches.

Its rich heritage is built on pushing boundaries and breaking rules whilst harnessing mental fortitude to overcome technology restraints and create daring watches and chronographs. Breaking watchmaking conventions, and, as a consequence, mastering time with unparalleled precision. TAG Heuer's motor racing DNA, reflects its core values of teamwork, mental strength, courage and ambition.

Matthew Stroud