Ethos

What if you could combine all your different workouts—yoga, TRX, cycle, barre and that super cool instructor you love—as well as enjoying your healthy meals in one place? And what if this place just happened to have a lovely golden Labrador retriever to greet you?

Welcome ETHOS, the yoga fitness hybrid facility that opened the doors of its brand new “luxury without pretense” London Spitalfields studio, based in the heart of East London. Tired of the divide between the yoga, fitness and science worlds Cambridge alumni co-founders Dr. Theo Koutroukides and his wife Jennifer Hersch decided they’d had enough. 

Holly Strickson