Blue Moon launches UK tour of the Once in a Blue Moon wishing tree in London
- The free interactive art installation will launch at Old Spitalfields Market alongside a giant orange crate bar
- Each person that adds to the growing wishing tree will receive a free half pint of Blue Moon*
- The Once in a Blue Moon tour will continue in Manchester and Edinburgh later this summer
Good things only come around once in a Blue Moon. In recognition of this, Blue Moon, the number one craft beer in the US, is bringing its Once in a Blue Moon interactive art installation to East London’s Old Spitalfields Market on Friday 23rd and Saturday 24th June.
The installation has been inspired by the beer’s unique story. First brewed from the Colorado Rockies’ baseball stadium in Denver, the assistant brewer remarked that “a beer this good only comes around once in a blue moon”. To celebrate the ‘blue moon’ moment Keith Villa, the beer brand’s head brewmaster and founder, had when he created the beer, Londoners are being encouraged to dream big and add their wish to the growing installation.
The wishing tree will feature hanging oranges and an array of light, sound, orange scents and textures to celebrate Blue Moon moments and the beer’s perfect serve of a full moon orange slice garnish. People that cast their wish will be rewarded with a free half pint* of Blue Moon for taking part and given the chance to win one of 25 crates of beer.
The installation will be brought to Londoners at the pop-up where Blue Moon will be selling beer from a giant orange crate bar complete with an InstaPrinter. People are invited to take home their favourite pictures from the event that have been posted using the hashtag #OnceInABlueMoon.
Following the London launch at Old Spitalfields Market, the installation will be visiting Manchester’s Blue Dot festival in July and the Edinburgh Fringe Festival in August.
HOW TO CLAIM YOUR FREE BEER AT OLD SPITALFIELDS MARKET
The first 100 people each day to visit the bar at Old Spitalfields Market and make a wish on the Once in a Blue Moon wishing tree will receive a token for a half pint of Blue Moon, redeemable at the orange crate bar.
To enjoy this offer you must be 18+
Full terms and conditions can be found at: